# AI Ad Copy

Generate primary text, headlines, and descriptions from your landing page and creative, directly inside Ad Sheets.

Canonical: https://adsap.ai/docs/guides/ai-ad-copy
Updated: 2026-09-13

Adsap drafts ad copy for you: primary text, headlines and descriptions, from the row's destination URL and its creative, inside [Ad Sheets](/guides/ad-sheets/overview).

## How it works

1. In an ad sheet row, set the **destination URL** (the product or landing page).
2. Open the **Generate copy** control on the row. You can add extra instructions, for example *"push the bundle offer"*.
3. Adsap reads the landing page, looks at the row's creative for context, and drafts copy that respects Meta's character limits.
4. Review and edit, then launch as usual. Nothing goes to Meta until you launch it.

## What it uses

- **The destination URL** is the main source: product name, benefits, offers and tone come from the page.
- **The creative** on the row gives visual context so the copy matches what people see.
- If Adsap cannot read the destination URL (some shops block automated readers), it falls back to your website analysis and tells you so. Add the product URL and regenerate for product-specific copy.

## Limits

AI ad copy is an **Early Access** feature, with up to 100 generations per workspace per month, plus a short per-minute limit to keep generations responsive. If you hit either, the message tells you when to try again. See [Pricing](/pricing).