# Best Practices

Budget floors, testing, creative rotation, scaling and the mistakes to avoid when you run Meta campaigns from Adsap.

Canonical: https://adsap.ai/docs/guides/best-practices
Updated: 2026-09-13

Guidelines for launching, testing and scaling campaigns.

## Budget Guidelines

- At least **$5/day** per ad set for Leads, **$10/day** for Sales.
- CBO with at least **$100/day** works well for 8-12 ad sets.
- Wait until the ad set leaves the learning phase (about **50 results** within a week) before judging it.

## Testing Strategy

- Start with **3-5 creative variants** per campaign.
- Test one variable at a time (creative, headline, audience) so you know what moved the result.
- Use separate ad sets for clean A/B tests so each variable gets its own budget.
- Review performance breakdowns by age, gender, platform, and device to see what works.

## Creative Best Practices

- Prepare videos in more than one aspect ratio: **4:5** or **1:1** (Feed), **9:16** (Stories/Reels), **16:9** (In-stream).
- Use 3-5 headline variants and 2-3 primary text variants per creative.
- Include a clear call-to-action that matches your objective.
- Refresh creatives every **2-4 weeks** to avoid fatigue. Watch frequency and CTR trends on the Performance Dashboard.

## Scaling Winners

- Find your top-performing ads on the Performance Dashboard and raise their budget gradually.
- When a creative performs well, duplicate it with slight variations to extend its life.
- Check performance weekly to spot trends and early signs of fatigue.
- Use the AI copilot in Claude, ChatGPT or Perplexity to pull insights and compare campaign performance.

## Organization Tips

- Use clear naming conventions to keep campaigns organized in both Adsap and Meta Ads Manager.
- Save recurring settings as an Ad Template for quick reuse.
- Reuse a Meta saved audience you have tested before to speed up new campaign setup.

## Common Mistakes to Avoid

- **Wrong objective**: Do not use Traffic when you want conversions. Use Sales or Leads.
- **Mismatched result metric**: Do not set your result metric to something different from your actual goal.
- **Editing during learning**: Do not change campaigns during the learning phase (first ~50 conversions).
- **Forgetting to activate**: Adsap publishes every campaign paused by default. Activate them from the performance dashboard or the AI Copilot after publishing.