# Demand Gen Campaigns

Create Google Demand Gen campaigns in Adsap, with image and video ads on YouTube, Discover, Gmail, Maps and the Google Display Network.

Canonical: https://adsap.ai/docs/guides/google-ads/demand-gen
Updated: 2026-09-13

Google's social-style campaigns: image and video ads on YouTube, Discover, Gmail, Maps and, if you switch the channel on, the Google Display Network, with per-surface channel controls.

> **Plans:** Demand Gen campaigns are an **Early Access** feature. See [Pricing](/pricing).

## Creating a Demand Gen campaign

1. Choose **Demand Gen** in the launcher.
2. **Campaign & bidding**: name, daily budget (Google enforces a minimum daily budget for Demand Gen; the wizard shows it), and bidding. Adsap defaults to Maximize Conversions when conversion tracking exists, otherwise Maximize Clicks, and explains the pick.
3. **Ad**: Adsap builds image ads from your uploaded images and a logo (you need a logo), and video ads from YouTube videos you own. Headlines, descriptions, and the final URL complete the ad.
4. **Targeting**: Demand Gen sets locations and languages per ad group. Manage audience attachments beyond that in Google Ads or through the AI Copilot.
5. **Validate**: checks the campaign against Google without creating it, and reports exactly what Google objects to.
6. **Review & create**: created **paused**, activate from the dashboard.

## Good to know

- Demand Gen image ads need both the creative images and a square logo (1:1, at least 128x128).
- Google is gradually folding classic [Display](/guides/google-ads/display) campaigns into Demand Gen. Pick Display only when you want the classic setup or its bid control.