# Display Campaigns

Create classic Google Display campaigns in Adsap with responsive display ads and full bid control.

Canonical: https://adsap.ai/docs/guides/google-ads/display
Updated: 2026-09-13

Image ads across the Google Display Network: the classic standalone setup with full bid control.

> **Plans:** Display campaigns are an **Early Access** feature. See [Pricing](/pricing).

> Google is gradually folding this campaign type into **Demand Gen**, and at some point it will migrate existing Display campaigns on its own. Pick Display when you want the classic setup or its bid control. Otherwise the [Demand Gen](/guides/google-ads/demand-gen) campaign type reaches the same Display Network inventory.

## Creating a Display campaign

1. Choose **Display** in the launcher.
2. **Bidding**: Maximize Clicks works without conversion tracking. Google accepts target CPA on new Display campaigns without conversion history. Maximize Conversions needs history, and Adsap warns you first.
3. **Ad**: a responsive display ad built from your images and texts. Google requires BOTH a landscape image (1.91:1, at least 600x314) and a square image (1:1, at least 300x300). A logo (1:1, at least 128x128) is optional.
4. **Targeting**: locations and languages. Audience exclusions and finer audience work happen in Bulk Manage after creation.
5. **Validate**: checks the campaign against Google without creating it, and reports exactly what Google objects to.
6. **Review & create**: created **paused**, activate from the dashboard.