# Keywords & Search Terms

Research keyword ideas with Google Keyword Planner data and mine search terms for new keywords and negatives in Adsap.

Canonical: https://adsap.ai/docs/guides/google-ads/keywords
Updated: 2026-09-13

## Keyword suggestions

Wherever you enter keywords (the Search wizard, ad groups, Bulk Manage), Adsap can suggest more. Suggestions come from **Google Keyword Planner**, use your existing keywords as seeds, and can take a landing-page URL for context. Volumes reflect your targeted locations. Click to add the ones you want.

Through the AI Copilot the same thing works by chat: *"Suggest keyword ideas for a campaign about handmade ceramics."*

## Managing keywords in bulk

**[Bulk Manage](/guides/google-ads/bulk-manage)** applies one change across many campaigns or ad groups at once:

- **Keywords**: add keywords (with an optional max CPC for Manual-CPC campaigns) to many ad groups in one shot. Each ad group receives the whole batch in one atomic call. If Google rejects one keyword (for example, it already exists there), that ad group gets nothing and shows the reason, while the others still apply.
- **Negative keywords**: add negatives the same way (negatives cannot carry a bid), and review or remove existing ones.
- Adsap warns you when selected ad groups belong to active campaigns, since new keywords can start serving and spending at once.

## Search terms

The search terms view shows the **actual queries** that triggered your ads, as opposed to the keywords you bid on. Review it to find new keywords worth targeting and junk queries worth adding as negatives. Ask the AI Copilot: *"What search terms triggered my ads last week? Any negatives worth adding?"*

Open it from the [performance dashboard](/guides/insights/performance-dashboard) with a Google account selected, over the last 7, 14 or 30 days.

Once an account has enough history, Adsap mines this for you. The [recommendations](/guides/recommendations/findings) surface terms that cost money with no conversions, phrases worth blocking, and terms worth promoting to their own keyword, each with a button that makes the change. That does not replace reading the list yourself. It catches the expensive cases without you having to remember to look.