# Insights & Reporting

Where to read what your Meta and Google Ads spend actually did, and how to shape the dashboard around your business.

Canonical: https://adsap.ai/docs/guides/insights
Updated: 2026-09-13

Reporting in Adsap is one dashboard covering both platforms. Configure it once, then read it.

- **[Performance Dashboard](/guides/insights/performance-dashboard)**. The main reporting screen. Drill from campaigns down to ads on Meta, or to keywords on Google Ads, and edit what you find without leaving the page.
- **[Dashboard Settings](/guides/insights/dashboard-settings)**. Choose the KPI cards, the chart metrics and the table columns, per platform.
- **[Result Metrics](/guides/insights/result-metrics)**. How Adsap picks the result for a campaign, and why that matters more than it sounds.
- **[Metrics Reference](/guides/insights/metrics)**. Every available metric, grouped as it appears in the picker.

## The one thing to know first

**The dashboard never shows today.** Every range ends at yesterday, in the ad account's own timezone.

This is deliberate, not a delay. Conversions take a day or two to attribute. A partial today makes every efficiency number look worse than reality, and ends every trend line in a cliff that is not real. Excluding it keeps the rest of the numbers comparable.

If you need to know what is happening right now, ask the ad platform's own interface, not a reporting tool.