# Reference

Ad specs, campaign objectives and optimization goals, platform differences, glossary, and frequently asked questions.

Canonical: https://adsap.ai/docs/reference
Updated: 2026-09-13

Look-up material for when you need the exact detail rather than a walkthrough.

- [Ad Specs](/reference/ad-specs). Supported formats, dimensions, and file requirements.
- [Objectives & Optimization](/reference/objectives-optimization). Which campaign objective and optimization goal to pick.
- [Meta vs Google Ads](/reference/meta-vs-google). Where the two platforms differ inside Adsap, and why.
- [Glossary](/reference/glossary). Terms used across Adsap and Meta advertising.
- [FAQ](/reference/faq). Common questions about accounts, billing, and the AI Copilot.

## Looking for something else

- Every dashboard metric, grouped as it appears in the picker: [Metrics Reference](/guides/insights/metrics).
- Naming tags: [Naming Conventions](/guides/launch/naming-conventions).
- What you can ask the AI Copilot to do: [AI Copilot Usage](/guides/ai-copilot/usage).