# Get delivery estimate (adsap_get_delivery_estimate)

Asks Meta for a delivery estimate for a proposed audience and optimization goal.

Canonical: https://adsap.ai/docs/tools/adsap_get_delivery_estimate
Updated: 2026-09-13

**Platform:** Meta · **Read or write:** Read · **Plan:** All plans · **Consumes a task:** No · **Preview supported:** No

## What it does

Asks Meta for a delivery estimate for a proposed audience and optimization goal. It returns estimated daily reach, outcome ranges, and an audience size label on a five-step scale from too narrow to broadest. Add a daily budget to make the estimate budget-constrained. Use it to sanity-check targeting before you build an ad set.

## Parameters

Descriptions are shortened from the tool schema. Your assistant sees the full text.

| Name | Type | Required | Description |
|---|---|---|---|
| `ad_account_id` | string | Yes | Must include act_ prefix. |
| `targeting_spec` | object | Yes | Targeting specification. Must include at least countries. |
| `targeting_spec.countries` | array of string | Yes | ISO 3166-1 alpha-2 codes (e.g. ['FR', 'DE']). |
| `targeting_spec.age_min` | number | No |  |
| `targeting_spec.age_max` | number | No |  |
| `targeting_spec.genders` | array of number | No | [0]=all, [1]=male, [2]=female. |
| `targeting_spec.interests` | array of object | No |  |
| `targeting_spec.behaviors` | array of object | No |  |
| `targeting_spec.locales` | array of number | No |  |
| `optimization_goal` | one of `OFFSITE_CONVERSIONS`, `LINK_CLICKS`, `IMPRESSIONS`, `REACH`, `LANDING_PAGE_VIEWS`, `LEAD_GENERATION`, `VALUE`, `APP_INSTALLS` | Yes | Optimization goal for the estimate. |
| `daily_budget` | number | No | Daily budget in cents. If provided, estimates are budget-constrained. |
| `promoted_object` | object | No | Required for conversion goals. E.g. \{ pixel_id: '123', custom_event_type: 'Purchase' \}. |
| `promoted_object.pixel_id` | string | No |  |
| `promoted_object.custom_event_type` | string | No |  |
| `promoted_object.page_id` | string | No |  |
| `promoted_object.application_id` | string | No |  |
| `promoted_object.object_store_url` | string | No |  |

## Example prompts

- "How many people could I reach per day targeting women 25 to 44 in France, optimizing for purchases?"
- "Is an audience of US yoga interests too narrow for a lead campaign?"
- "Estimate reach for this targeting with 50 euros a day."

## Notes

Conversion goals need a promoted object, such as a pixel and an event. The targeting must include at least one country.

## Related tools

- [`adsap_search_behaviors`](/tools/adsap_search_behaviors): Search Meta behavior targeting by keyword/category.
- [`adsap_search_geo_locations`](/tools/adsap_search_geo_locations): Search Meta city/region location keys for targeting.
- [`adsap_search_interests`](/tools/adsap_search_interests): Search Meta interest targeting by keyword.

## Guide

Read [Audiences and targeting](/guides/launch/audiences) for the workflow around this tool, and the [Tool reference](/tools) for every tool.