# Google conversions by action (adsap_google_get_conversion_breakdown)

Splits a Google Ads account's conversions by conversion action, such as purchase, lead or phone call, instead of one lumped total.

Canonical: https://adsap.ai/docs/tools/adsap_google_get_conversion_breakdown
Updated: 2026-09-13

**Platform:** Google Ads · **Read or write:** Read · **Plan:** Early Access · **Consumes a task:** No · **Preview supported:** No

## What it does

Splits a Google Ads account's conversions by conversion action, such as purchase, lead or phone call, instead of one lumped total. Each row shows all conversions, bidding conversions, value, view-through conversions and share of the total. You can view it per account or per campaign.

## Parameters

Descriptions are shortened from the tool schema. Your assistant sees the full text.

| Name | Type | Required | Description |
|---|---|---|---|
| `ad_account_id` | string | Yes | Bare 10-digit Google Ads customer ID (from adsap_google_list_ad_accounts). No dashes, no act_ prefix. |
| `level` | one of `account`, `campaign` | No | 'account' = one row per conversion action for the whole account (default). 'campaign' = one row per campaign x conversion action. Passing campaign_id implies 'campaign'. |
| `date_preset` | one of `today`, `yesterday`, `last_7d`, `last_14d`, `last_30d`, `this_month`, `last_month` | No | Date range preset (default last_30d). Ignored when date_from/date_to are set. |
| `date_from` | string | No | Custom range start, YYYY-MM-DD. Use with date_to. |
| `date_to` | string | No | Custom range end, YYYY-MM-DD. Use with date_from. |
| `campaign_id` | string | No | Restrict to one campaign (numeric id from adsap_google_list_campaigns). Forces campaign level. |
| `limit` | number | No | Max rows returned, ordered by all_conversions descending. Rows are (campaigns x conversion actions) aggregated over the whole range, so the default covers almost every account. |

## Example prompts

- "Which conversion actions is my Google Ads account actually getting this month?"
- "Why is All conversions so much higher than Conversions in my account?"
- "Break down conversions by action for my Search campaign over the last 30 days."

## Notes

Google does not report cost split by conversion action, so there is no spend or CPA column here. Use the insights report for cost.

## Related tools

- [`adsap_google_list_conversion_actions`](/tools/adsap_google_list_conversion_actions): List a Google Ads account's conversion actions (name, type, category, status, primary-for-goal, counting type, origin).

## Guide

Read [Insights and reporting](/guides/insights) for the workflow around this tool, and the [Tool reference](/tools) for every tool.