# Pause or activate Google Ads entities (adsap_google_set_entity_status)

Pauses or reactivates Google Ads campaigns, ad groups, ads or keywords, up to 20 per call.

Canonical: https://adsap.ai/docs/tools/adsap_google_set_entity_status
Updated: 2026-09-13

**Platform:** Google Ads · **Read or write:** Write · **Plan:** All plans · **Consumes a task:** Yes · **Preview supported:** Yes

## What it does

Pauses or reactivates Google Ads campaigns, ad groups, ads or keywords, up to 20 per call. A preview shows the current and new status, validated by Google, before anything changes.

## Parameters

Descriptions are shortened from the tool schema. Your assistant sees the full text.

| Name | Type | Required | Description |
|---|---|---|---|
| `entity_type` | one of `campaign`, `ad_group`, `ad`, `keyword` | Yes | Google Ads vocabulary: the middle level is ad_group (not adset). keyword targets one ad-group criterion. |
| `entity_ids` | array of string | Yes |  |
| `action` | one of `pause`, `activate` | Yes |  |
| `dry_run` | boolean | No | Preview only: the request is validated and the resolved payload returned, nothing is created or changed. |
| `ad_account_id` | string | Yes | Bare 10-digit Google Ads customer ID (from adsap_google_list_ad_accounts). No dashes, no act_ prefix. |

## Example prompts

- "Pause my Google Search campaign called Summer Sale."
- "Preview pausing every keyword in the Trail Shoes ad group with zero conversions."
- "Reactivate the Brand campaign in my Google Ads account."

## Notes

The copilot only reactivates something when you ask for it in plain terms.

## Related tools

- [`adsap_google_update_entity`](/tools/adsap_google_update_entity): Edit an existing Google Ads campaign, ad group, ad, or keyword: change status (PAUSED/ACTIVE), rename (campaign/ad group), set a campaign's...

## Guide

Read [Managing Google Ads in bulk](/guides/google-ads/bulk-manage) for the workflow around this tool, and the [Tool reference](/tools) for every tool.