# Update Google Ads entity (adsap_google_update_entity)

Edits an existing Google Ads campaign, ad group, ad or keyword.

Canonical: https://adsap.ai/docs/tools/adsap_google_update_entity
Updated: 2026-09-13

**Platform:** Google Ads · **Read or write:** Write · **Plan:** All plans · **Consumes a task:** Yes · **Preview supported:** Yes

## What it does

Edits an existing Google Ads campaign, ad group, ad or keyword. It changes status, renames a campaign or ad group, sets a campaign daily budget, changes the bidding scheme or targets, edits asset automation, or sets a keyword max CPC. Only the fields you name change. A preview shows the diff before it applies.

## Parameters

Descriptions are shortened from the tool schema. Your assistant sees the full text.

| Name | Type | Required | Description |
|---|---|---|---|
| `entity_type` | one of `campaign`, `ad_group`, `ad`, `keyword` | Yes | Google Ads vocabulary: the middle level is ad_group (not adset). keyword targets one ad-group criterion. |
| `entity_id` | string | Yes |  |
| `ad_account_id` | string | Yes | Bare 10-digit Google Ads customer ID (from adsap_google_list_ad_accounts). No dashes, no act_ prefix. |
| `updates` | object | Yes | Only the fields you want to change. At least one is required. |
| `updates.name` | string | No | New name. Campaigns and ad groups only: Google ads have no editable name. |
| `updates.status` | one of `PAUSED`, `ACTIVE` | No | ACTIVE maps to Google's ENABLED. |
| `updates.daily_budget` | number | No | Daily budget in the ACCOUNT CURRENCY as a plain number (e.g. 12.50): NOT micros, NOT cents. Campaigns only: Google budgets live at campaign level (there is no ad-set/ad-group budget). Changing a shared budget affects every campaign using it (a warning is returned). |
| `updates.cpc_bid` | number | No | Per-keyword max CPC in the ACCOUNT CURRENCY (e.g. 1.25). Keywords only. Only used when the campaign bids Manual CPC: automated strategies silently ignore it. |
| `updates.bidding` | object | No | Campaigns only: change the bidding scheme and/or its target values. Portfolio-strategy campaigns are rejected (edit those in Google Ads directly). |
| `updates.asset_automation` | object | No | Asset-automation toggles by key, true = opt in / false = opt out; untouched keys keep their current setting. CAMPAIGNS (PMax + Search only): text_asset_automation, final_url_expansion (both channels); generate_image_enhancement, generate_enhanced_youtube_videos, generate_image_extraction (PMax only). Google rejects turning text_asset_automation OFF while final_url_expansion stays ON: turn both off in the same call. |
| `dry_run` | boolean | No | Preview only: the request is validated and the resolved payload returned, nothing is created or changed. |

## Example prompts

- "Raise the daily budget on my Google campaign Summer Sale to 80."
- "Switch my Search campaign to target CPA at 25 dollars."
- "Rename the ad group Boots to Winter Boots."
- "Set the max CPC on this keyword to 1.20."

## Notes

Keyword text cannot be changed here. Keyword bids only apply on Manual CPC campaigns. Portfolio bidding strategies are rejected.

## Related tools

- [`adsap_google_set_entity_status`](/tools/adsap_google_set_entity_status): Pause or reactivate one or more Google Ads campaigns, ad groups, ads, or keywords (max 20 per call).

## Guide

Read [Managing Google Ads in bulk](/guides/google-ads/bulk-manage) for the workflow around this tool, and the [Tool reference](/tools) for every tool.