# Adsap

> Adsap is an ads automation platform for Meta and Google Ads. Brands and agencies use it to launch campaigns in bulk from a web app or an AI copilot in Claude, ChatGPT or Perplexity. Built by To Better Digital SASU (Paris, France); founder-led by Jeremy Chaker.

Adsap has two interfaces on one account:
- A web app for bulk campaign, ad set and ad creation (Ad Sheets), creative management, targeting search and performance insights, covering Meta (Facebook and Instagram) and Google Ads.
- An AI copilot you connect to Claude, ChatGPT or Perplexity over the Model Context Protocol (MCP): about 90 tools for Meta and Google Ads, run in plain language.

Customers connect their own Meta and Google Ads accounts via OAuth. Two plans. Free: $0, no card required, 1 Meta and 1 Google Ads account, 10 tasks per month, basic AI Copilot toolset. Early Access: $29/month USD plus tax, 7-day free trial, unlimited accounts, team members and tasks, every feature. A task is one action Adsap performs on Meta or Google Ads, such as launching an ad, creating a campaign or ad set, pausing, or editing a budget. Reads, insights, previews, searches, uploads and drafts never count. Data lives in the EU under GDPR. The MCP copilot runs on the customer's own Claude, ChatGPT or Perplexity subscription, which that provider bills with no Adsap markup.

## Core pages
- [Home](https://adsap.ai): Overview of Adsap. Automate Meta & Google Ads with agentic AI.
- [Features](https://adsap.ai/features): The full feature list: bulk ad creation, Google Ads campaign wizards, the AI copilot, AI ad copy, creative management, targeting search, enhancement control, recommendations (beta) and insights updated daily.
- [How It Works](https://adsap.ai/how-it-works): Connect Meta and Google Ads accounts, pick the web app or the AI copilot, and launch campaigns.
- [Use Cases](https://adsap.ai/use-cases): How e-commerce brands, agencies, lead-gen teams and solo media buyers use Adsap.
- [Pricing](https://adsap.ai/pricing): Free plan ($0, no card, 1 Meta + 1 Google Ads account, 10 tasks per month). Early Access ($29/month plus tax, 7-day free trial, unlimited ad accounts and tasks, cancel anytime).
- [Blog](https://adsap.ai/blog): The Adsap Playbook. Guides on launching Meta and Google Ads in bulk and running them from an AI assistant. RSS: https://adsap.ai/blog/feed.xml

## Blog posts
- [What Meta's official Ads MCP does and does not do, six months in](https://adsap.ai/blog/meta-official-ads-mcp-six-months-in): What the free connector at mcp.facebook.com/ads handles well. The six problems media buyers report, and where a bulk tool with guardrails takes over. By Jeremy Chaker, September 2026.
- [How to bulk upload Facebook ads: three methods compared](https://adsap.ai/blog/bulk-upload-facebook-ads-3-methods): Duplication and the import spreadsheet in Ads Manager, the Marketing API, and a bulk tool with a sheet editor. Compared on setup, limits and review. By Jeremy Chaker, September 2026.
- [ROAS formula: how to calculate return on ad spend, with examples](https://adsap.ai/blog/roas-formula-how-to-calculate-return-on-ad-spend): Revenue from the ads divided by ad spend, and why the number alone decides nothing. Meta's multiple against Google's percentage, the break-even ROAS your margin sets, and blended ROAS. By Jeremy Chaker, September 2026.
- [CPM calculator and the cost per impression formula, explained](https://adsap.ai/blog/cpm-calculator-cost-per-impression-formula): Spend divided by impressions times 1,000, worked both ways, plus what actually moves CPM and how it feeds CPC and CPA. By Jeremy Chaker, September 2026.
- [Claude for marketing: running Meta and Google Ads from a chat](https://adsap.ai/blog/claude-for-marketing-meta-and-google-ads): What Claude does for paid media with and without a connector. Custom connectors are available on every Claude plan including Free, and a writing connector needs a preview step. Compared with ChatGPT and Perplexity. By Jeremy Chaker, September 2026.
- [Facebook ad examples: where to find real ones and what to copy](https://adsap.ai/blog/facebook-ad-examples-where-to-find-them): The Meta Ad Library, the API coverage rule Meta states in its own reference, Google's Ads Transparency Center, and the four things worth taking from a competitor ad. By Jeremy Chaker, September 2026.

## Glossary
- [Glossary](https://adsap.ai/glossary): Every advertising term defined in one sentence, with a formula or mechanism, a worked example, an Adsap note, a FAQ and sources.
- [Ad Sheet](https://adsap.ai/glossary/ad-sheet): An Ad Sheet is Adsap's spreadsheet-style editor where each row is one ad, and one launch creates every Draft row on Meta at once.
- [CBO vs ABO](https://adsap.ai/glossary/cbo-vs-abo): CBO vs ABO is the choice between one campaign-level budget that Meta spreads across the ad sets, and a separate budget on each ad set. Meta's current name for CBO is Advantage+ campaign budget.
- [CPA](https://adsap.ai/glossary/cpa): CPA (cost per acquisition) is the amount you spent on ads divided by the number of conversions those ads produced.
- [CPC](https://adsap.ai/glossary/cpc): CPC (cost per click) is the amount you spent on ads divided by the number of clicks those ads received.
- [CPM](https://adsap.ai/glossary/cpm): CPM (cost per thousand impressions) is the amount you pay for every 1,000 times your ad is shown.
- [CTR](https://adsap.ai/glossary/ctr): CTR (click-through rate) is the share of impressions that turned into a click, calculated as clicks divided by impressions.
- [Learning phase](https://adsap.ai/glossary/learning-phase): The learning phase is the period after you create or significantly edit a Meta ad set, while Meta's delivery system works out how best to deliver it. It usually ends after about 50 results in about 7 days.
- [MCP](https://adsap.ai/glossary/mcp): MCP (Model Context Protocol) is an open standard that lets an AI assistant such as Claude, ChatGPT or Perplexity connect to outside tools and data through one common interface.
- [ROAS](https://adsap.ai/glossary/roas): ROAS (return on ad spend) is the revenue your ads brought in divided by what you spent on them.
- [Task](https://adsap.ai/glossary/task): A task is one action Adsap performs on Meta or Google Ads for you, and the unit the Free plan counts against its 10 a month.

## Comparisons
- [Compare Adsap](https://adsap.ai/compare): Hub for every comparison page: four rivals, the two official connectors and the 2026 roundup. Each page concedes one strength, states where the other tool stops, and shows a matrix with prices as of September 13, 2026.
- [Best AI tools to automate Meta and Google Ads (2026)](https://adsap.ai/compare/best-ai-meta-google-ads-automation-tools): Seven tools on platforms, surfaces, price, best fit and where each falls short. The seven are Adsap, Adspirer, AdManage.ai, Rapid Ads, Adstellar, Meta's official Ads MCP and Google's official Google Ads MCP server.
- [Adsap vs Adspirer](https://adsap.ai/compare/adsap-vs-adspirer): Adspirer is a chat-only agent for six ad platforms, metered by tasks from $49 a month, with no bulk web UI. Adsap runs Meta and Google Ads from a copilot and a bulk Ad Sheet at $29 a month plus tax. Adsap is not Adspirer.
- [Adsap vs Rapid Ads](https://adsap.ai/compare/adsap-vs-rapid-ads): Rapid Ads launches Meta creatives in one click for $39 a month, web app only, Meta only. Adsap launches Meta and Google Ads in bulk with a copilot, rules, a preview before every write and an audit log, for $29 a month plus tax.
- [Adsap vs AdManage.ai](https://adsap.ai/compare/adsap-vs-admanage): AdManage.ai launches ads on ten channels from £199.99 a month for one account on one platform. Audit logs are Enterprise only and its MCP server lists no ChatGPT client. Adsap covers Meta and Google Ads at $29 a month plus tax, with an audit log on every plan and a Free plan.
- [Adsap vs Adstellar](https://adsap.ai/compare/adsap-vs-adstellar): Adstellar generates creatives and moves Meta budgets on autopilot for $100 a month in credits, Meta only. Adsap launches Meta and Google Ads in bulk with a preview and your approval before every change, for $29 a month plus tax.
- [Adsap vs Meta's official Ads AI connector](https://adsap.ai/compare/adsap-vs-meta-official-mcp): What Meta's free connector does, where it stops, and when a bulk tool with guardrails is worth it.
- [Adsap vs Google's official Google Ads MCP server](https://adsap.ai/compare/adsap-vs-google-official-ads-mcp): Google's server is read-only. Adsap creates and manages Google Ads campaigns with a preview before every write.

## Integrations (which assistant, which ad platform)
- [Meta Ads MCP server](https://adsap.ai/meta-ads-mcp): Adsap's hosted Meta Ads MCP server at https://mcp.adsap.ai/mcp. Claude, ChatGPT or Perplexity read results and create campaigns, ad sets and ads on Facebook and Instagram, paused by default, with a preview before every write. The tools, example prompts and setup steps.
- [Google Ads MCP server](https://adsap.ai/google-ads-mcp): Adsap's hosted Google Ads MCP server at https://mcp.adsap.ai/mcp. Creates Search, Performance Max, Demand Gen, Shopping, App and Display campaigns from an AI assistant, with no developer token of your own. Google's official server is read-only and self-hosted.
- [Integrations](https://adsap.ai/integrations): One MCP server at https://mcp.adsap.ai/mcp connects Claude, ChatGPT and Perplexity to Meta Ads and Google Ads. Plan requirements per assistant, the tools, and the setup steps.
- [Claude for Meta Ads and Google Ads](https://adsap.ai/integrations/claude): Any Claude plan, including Free. Claude renders Adsap's eleven interactive cards and installs the Adsap skill on every plan.
- [ChatGPT for Meta Ads and Google Ads](https://adsap.ai/integrations/chatgpt): Any paid ChatGPT plan, web only at chatgpt.com with Developer mode. ChatGPT confirms every change before it runs; tools reply with text.
- [Perplexity for Meta Ads and Google Ads](https://adsap.ai/integrations/perplexity): Perplexity Pro, Max or Enterprise, as a Remote custom connector with Streamable HTTP. Tools are all-or-nothing; no cards.
- [Connect Meta Ads to Claude: MCP setup and prompts](https://adsap.ai/integrations/claude-meta-ads): Create Meta campaigns, ad sets and ads, pause and edit them, upload creatives and read insights from Claude. A launch review card appears before every build.
- [Connect Google Ads to Claude: MCP setup and prompts](https://adsap.ai/integrations/claude-google-ads): Create Search, Performance Max, Demand Gen, Shopping, App and Display campaigns, manage keywords and extensions, and read performance to the keyword from Claude.
- [Connect Meta Ads to ChatGPT](https://adsap.ai/integrations/chatgpt-meta-ads): Run Facebook and Instagram ads from ChatGPT on any paid plan; ChatGPT asks before each change and Adsap creates everything paused.
- [Connect Google Ads to ChatGPT](https://adsap.ai/integrations/chatgpt-google-ads): Create Search campaigns, manage keywords and negatives, pull keyword ideas and read performance from ChatGPT.
- [Connect Meta Ads to Perplexity](https://adsap.ai/integrations/perplexity-meta-ads): Research competitors and audiences in Perplexity, then create the Meta campaign in the same thread, previewed and paused.
- [Connect Google Ads to Perplexity](https://adsap.ai/integrations/perplexity-google-ads): Keyword ideas to a live Search campaign from Perplexity, with search terms, negatives and extensions on the same connector.
- [Adsap skill for Claude, ChatGPT and Perplexity](https://adsap.ai/skills/adsap-ads): The adsap-ads skill in the open Agent Skills format: one SKILL.md that tells the assistant which Adsap tool fits each job and the safety rules that always apply. Free download, current version and install path per assistant on the page, SKILL.md readable at https://adsap.ai/skills/adsap-ads/SKILL.md.

## Free tools
- [Free tools](https://adsap.ai/tools): Index of the five calculators below. Each runs in the browser, needs no account and shows its formula.
- [Meta Ad Volume Calculator](https://adsap.ai/tools/how-many-ads-should-i-launch): Enter a monthly Meta budget and see how many ads advertisers at that spend level launch per week, plus the top-25% target. Full personalized report (expected winners, budget split, time cost, action plan) by email. Free, no account needed.
- [ROAS Calculator](https://adsap.ai/tools/roas-calculator): Revenue divided by ad spend, as a multiple and a percentage. Explains the difference from profit and ROI, and how Meta (purchase conversion value divided by amount spent) and Google (conversion value divided by cost) report it.
- [Break-Even ROAS Calculator](https://adsap.ai/tools/break-even-roas-calculator): Price, cost of goods and other per-order costs into the break-even ROAS (1 divided by gross margin) and the max CPA (price minus costs). Add the margin you want to keep for a target ROAS.
- [CPM, CPC and CTR Calculator](https://adsap.ai/tools/cpm-cpc-ctr-calculator): Spend, impressions and clicks into CPM (spend / impressions x 1,000), CPC (spend / clicks) and CTR (clicks / impressions). Also estimates CPC from a CPM and a CTR.
- [Ad Set Budget Split Calculator](https://adsap.ai/tools/ad-set-budget-split-calculator): One daily budget split across ad sets, equally or weighted by expected results, rounded to cents. Notes Meta's Advantage+ campaign budget (Meta does the split at campaign level) and links Meta's minimum budget rules.

## Documentation
- Full text of this site's pages and FAQs: https://adsap.ai/llms-full.txt
- Full docs index: https://adsap.ai/docs/llms.txt
- Full text of every docs page: https://adsap.ai/docs/llms-full.txt
- Every docs page also has a Markdown twin at its URL plus ".md".
- [Docs home](https://adsap.ai/docs): Product documentation for the Adsap web app and the MCP copilot (Claude, ChatGPT, Perplexity).
- [Getting started](https://adsap.ai/docs/getting-started): Set up an Adsap account, connect Meta, link ad accounts, and start managing ads.
- [Connect your Meta account](https://adsap.ai/docs/getting-started/connect-meta): Link Meta through Facebook Login for Business to manage ad campaigns, Pages and Instagram accounts.
- [AI Copilot setup](https://adsap.ai/docs/guides/ai-copilot/setup): Connect Adsap to Claude, ChatGPT or Perplexity as an MCP server (mcp.adsap.ai), verify the connection, install the Adsap skill. Includes each assistant's plan requirements and troubleshooting.
- [AI Copilot usage](https://adsap.ai/docs/guides/ai-copilot/usage): What the copilot can do in Claude, ChatGPT or Perplexity, by capability, with example prompts.
- [Interactive cards](https://adsap.ai/docs/guides/ai-copilot/interactive-cards): The eleven interactive cards the copilot renders in the conversation and what happens in assistants that do not support them.
- [Ad Sheets overview](https://adsap.ai/docs/guides/ad-sheets/overview): What Ad Sheets are, how they enable bulk ad creation, and the column schema.
- [Using Ad Sheets](https://adsap.ai/docs/guides/ad-sheets/using-ad-sheets): Create, fill in, check and launch ads in bulk, step by step.
- [Campaign launch overview](https://adsap.ai/docs/guides/launch): How Adsap builds a Meta campaign, from campaign to ad sets to ads.
- [Creatives](https://adsap.ai/docs/guides/creatives): Get images and videos in from your computer, Google Drive or Dropbox, organize them, reuse what you already ran.
- [Ad templates](https://adsap.ai/docs/guides/templates/ad-templates): Store default settings for campaigns, ad sets and ads and apply them in bulk.
- [Automation rules](https://adsap.ai/docs/guides/automation/rules): How to write a rule, what it can watch, and the guardrails that stop it acting on thin evidence.
- [Recommendations](https://adsap.ai/docs/guides/recommendations): Daily checks on Meta and Google Ads accounts that separate what broke from what could be better, with evidence.
- [Performance dashboard](https://adsap.ai/docs/guides/insights/performance-dashboard): Read what Meta and Google Ads spend did, drill from campaigns to ads or keywords, edit in place.
- [Google Ads in Adsap](https://adsap.ai/docs/guides/google-ads): Guided wizards for Search, Performance Max, Demand Gen, Shopping, App and Display campaigns.
- [Google Ads integration](https://adsap.ai/docs/integrations/google-ads): Connect a Google Ads account to create campaigns, manage keywords and track performance.
- [Meta Ads integration](https://adsap.ai/docs/integrations/meta-ads): Connect Meta to sync ad accounts, campaigns and performance data.
- [Workspaces and teams](https://adsap.ai/docs/guides/workspaces): How workspaces hold accounts and settings, inviting teammates, and where billing lives.
- [Safety model](https://adsap.ai/docs/reference/safety-model): Every guardrail on automated actions: paused by default, confirmation, a preview before every write, ownership checks, deduplication, rate limits, audit log, rule guardrails. API budgets, not spend caps.
- [Meta vs Google Ads in Adsap](https://adsap.ai/docs/reference/meta-vs-google): Where the two platforms differ inside Adsap.
- [FAQ](https://adsap.ai/docs/reference/faq): Answers on Adsap, the Meta integration, campaigns, the copilot and billing.
- [Glossary](https://adsap.ai/docs/reference/glossary): Definitions of advertising and Adsap terms.
- [Troubleshooting](https://adsap.ai/docs/troubleshooting): Fixes for Meta connection and campaign launch problems.

## Name
Adsap is pronounced "ad sap" (ads plus SaaS). To Better Digital SASU in Paris makes it. Adsap has no affiliation with any similarly named product.

## Company
- [Book a Demo](https://calendly.com/jeremy-tobetterdigital/30min): Founder-led. Book a 30-minute call directly with the person who built Adsap.

## Legal
- [Privacy Policy](https://adsap.ai/privacy): How Adsap collects, uses, and protects data under GDPR.
- [Terms of Service](https://adsap.ai/terms): Terms governing use of the Adsap platform.

## About
- Product: Adsap, Meta and Google Ads advertising automation.
- Company: To Better Digital SASU, Paris, France.
- Founder: Jeremy Chaker.
- Contact: jeremy@adsap.ai
- Interfaces: Web app (app.adsap.ai) and an MCP copilot in Claude, ChatGPT or Perplexity.
- Pricing: Free plan ($0, no card required) or Early Access ($29/month USD, 7-day free trial).

## Key facts
- What is Adsap? An ads automation platform for Meta and Google Ads. Media buyers and agencies use it to launch campaigns in bulk, from a spreadsheet-style web app or an AI copilot in Claude, ChatGPT or Perplexity.
- Platforms: Meta (Facebook and Instagram) and Google Ads. Google Ads covers Search, Performance Max, Demand Gen, Shopping, App, and Display campaigns, plus keyword ideas, ad extensions, YouTube video upload, and search-terms reporting.
- Assistants: the copilot works with Claude, ChatGPT and Perplexity, with about 90 tools. You add it as a custom connector pointing at https://mcp.adsap.ai/mcp. Adsap is not in any assistant's built-in connector directory, so a search there will not find it.
- Speed: cuts ad-launch time from roughly 3 hours to about 10 minutes; a single ad in Meta Ads Manager can take 17+ clicks.
- Safety: every AI change waits for your approval, with a preview of every change, rules with guardrails, and an audit log on every action. Everything is created paused.
- Scale: create and duplicate hundreds of ads from one Ad Sheet. Run every Meta and Google Ads account from one workspace (unlimited on Early Access; Free includes one of each).
- Creative: upload images and videos from Google Drive or Dropbox straight to your ad account, server-to-server, with videos encoded in the background. AI ad copy drafts primary text, headlines and descriptions from your landing page and creative.
- Teams: multi-member workspaces with email invitations; owners control billing and membership.
- Insights: ROAS, CPA, and spend updated daily (yesterday's numbers, refreshed in the background), with breakdowns by age, gender, placement, country, or region. A recommendations engine (beta) checks Meta and Google Ads accounts for verified issues and opportunities with evidence attached.
- Cost: Free plan at $0 with no card required. Free includes 1 Meta and 1 Google Ads account, 10 tasks per month, single image or video Meta ads, Google Search, a basic dashboard and the basic AI Copilot toolset. Early Access at $29/month (USD, plus tax) with a 7-day free trial. It includes unlimited accounts, team members and tasks, all formats and Google campaign types, and the full AI Copilot with about 90 tools. No contract, cancel anytime; a lapsed subscription moves the workspace to Free with nothing deleted. Its provider bills your AI assistant subscription separately, with no Adsap markup.
- Who it's for: e-commerce brands, agencies, lead-generation advertisers, and solo/freelance media buyers.
- How many ads should you launch on Meta? A 2026 benchmark analysis covered 578,750 ads from 6,015 advertisers ($1.29B in spend on Facebook and Instagram, September 2025 to January 2026). It found that Meta advertisers launch between 2.8 and 18.8 new ads a week on average, depending on monthly spend. By tier: 2.8 under $10K, 4.1 at $10K to $50K, 6.6 at $50K to $200K, 11.2 at $200K to $1M, and 18.8 above $1M. The top 25% of advertisers in each tier launch 1.7 to 2.9 times more: 4.8, 8.0, 15.9, 31.1 and 54.6 a week. Adsap's free calculator at https://adsap.ai/tools/how-many-ads-should-i-launch applies these benchmarks to your budget.

## What makes Adsap different
- vs. Meta's official Ads MCP connector: Meta's is free, chat-only and Meta-only (Meta also ships a developer CLI). Adsap adds a bulk, spreadsheet-style web app, guardrails (previews, rules, an audit log), all your ad accounts in one workspace, and Google Drive and Dropbox creative upload. Media buyers built the toolset.
- vs. Google's official Google Ads API MCP server (github.com/googleads/google-ads-mcp): Google's is free, open source and read-only (GAQL reads, no writes). It runs on your machine and needs a Google Cloud project and, in most setups, a developer token. Adsap creates Search, Performance Max, Demand Gen, Shopping, App and Display campaigns. It manages keywords, extensions and YouTube uploads, connects with Google sign-in, and shows a preview before every write. Comparison: https://adsap.ai/compare/adsap-vs-google-official-ads-mcp
- vs. rules-based automation tools: Adsap pairs an AI copilot with a bulk editor, and you approve every change on both.
- Built by media buyers, for media buyers.