Guides on launching Meta and Google Ads in bulk, running them from an AI assistant, and reading the numbers. Written by media buyers who run accounts every day.
Creative and competitor research
Facebook and Instagram ad sizes by placement: image and video dimensions, ratios, file limits, text lengths and Stories safe zones, read from Meta's Ads Guide in September 2026.
11 min read
Metrics and reporting
What Facebook and Instagram ads cost: how Meta's auction sets the price, how budgets and billing work, whether $10 a day is enough, and how to work out your own cost per result.
12 min read
AI copilots and MCP
What Claude does for paid media in 2026: custom connectors on every plan including Free, the read-first workflow, where a write needs a review step, and how it compares with ChatGPT and Perplexity.
8 min read
Creative and competitor research
Where real Facebook ads live in 2026: the Ad Library, its API and the coverage limit almost nobody mentions, Google's Ads Transparency Center, and what is actually worth taking from an example.
7 min read
Metrics and reporting
CPM is ad spend divided by impressions, times 1,000. The formula both ways round, worked examples, what counts as an impression, and how CPM turns into CPC and CPA.
8 min read
Metrics and reporting
ROAS is revenue from the ads divided by ad spend. How Meta and Google show it, worked examples, ROAS against ROI, the break-even ROAS your margin sets, and blended ROAS.
9 min read
Bulk operations
Ads Manager duplication and its import spreadsheet, the Marketing API or a script, and a bulk tool with a spreadsheet editor, compared on setup, limits, creatives and review.
10 min read
AI copilots and MCP
Meta's free Ads MCP server, six months after launch: what it handles well, the six problems media buyers report, and where a bulk workflow hits the wall.
10 min read