Free tools
Free tools for media buyers
Five calculators for the questions that come up before every launch. Each one runs in your browser, needs no account and shows the formula it uses. Start with the ad volume calculator, which puts your budget against benchmarks from 578,750 Meta ads.
Ad volume calculator
Your monthly Meta budget against how many ads advertisers at that spend launch per week, from 578,750 ads.
Open the calculatorROAS calculator
Revenue divided by ad spend, as a multiple and a percentage, with the difference from profit.
Open the calculatorBreak-even ROAS calculator
Your price and costs turned into the ROAS you need and the most you can pay per purchase.
Open the calculatorCPM, CPC and CTR calculator
Spend, impressions and clicks into CPM, CPC and CTR, plus CPC estimated from a CPM and a CTR.
Open the calculatorAd set budget split calculator
One daily budget split across ad sets, equally or by expected results, with Meta's budget notes.
Open the calculator