Advertising terms, defined in one sentence

Ad Sheet (Adsap)

An Ad Sheet is Adsap's spreadsheet-style editor where each row is one ad, and one launch creates every Draft row on Meta at once. Read the full entry

CBO vs ABO (campaign budget vs ad set budget on Meta)

CBO vs ABO is the choice between one campaign-level budget that Meta spreads across the ad sets, and a separate budget on each ad set. Read the full entry

CPA (cost per acquisition)

CPA (cost per acquisition) is the amount you spent on ads divided by the number of conversions those ads produced. Read the full entry

CPC (cost per click)

CPC (cost per click) is the amount you spent on ads divided by the number of clicks those ads received. Read the full entry

CPM (cost per thousand impressions)

CPM (cost per thousand impressions) is the amount you pay for every 1,000 times your ad is shown. Read the full entry

CTR (click-through rate)

CTR (click-through rate) is the share of impressions that turned into a click, calculated as clicks divided by impressions. Read the full entry

Learning phase (Meta)

The learning phase is the period after you create or significantly edit a Meta ad set, while Meta's delivery system works out how best to deliver it. Read the full entry

MCP (Model Context Protocol)

MCP (Model Context Protocol) is an open standard that lets an AI assistant such as Claude, ChatGPT or Perplexity connect to outside tools and data through one common interface. Read the full entry

ROAS (return on ad spend)

ROAS (return on ad spend) is the revenue your ads brought in divided by what you spent on them. Read the full entry

Task (Adsap plan unit)

A task is one action Adsap performs on Meta or Google Ads for you, and the unit the Free plan counts against its 10 a month. Read the full entry

Platform terms cite the Meta Business Help Center or Google Ads Help. Adsap terms cite the product docs. The docs keep a longer reference glossary with shorter entries.