MCP server · Updated September 30, 2026

Meta Ads MCP server for Facebook and Instagram

Adsap is a hosted MCP server for Meta Ads. Add it to Claude, ChatGPT or Perplexity, sign in, and your assistant can read results and create campaigns, ad sets and ads on Facebook and Instagram. Everything it creates starts paused, and you see a preview before every write.

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Meta Ads MCP server URL

https://mcp.adsap.ai/mcp

Add this address as a custom connector in your assistant, then sign in to Adsap when asked. The same address serves Meta Ads and Google Ads.

At a glance

Server URL: https://mcp.adsap.ai/mcp
Sign-in: OAuth 2.1, through your Adsap account
Transport: Streamable HTTP, hosted by Adsap. Nothing to install
Assistants: Claude (every plan, including Free), ChatGPT (paid plans, web, Developer mode), Perplexity (Pro, Max, Enterprise)
Ad formats: Single image or video, carousel, collection, catalog, flexible
New campaigns, ad sets and ads: Start paused
Free plan: $0, no card, one Meta ad account, 10 tasks a month

What is a Meta Ads or Facebook Ads MCP server?

A Meta Ads MCP server is a program that gives an AI assistant tools for a Meta ad account. MCP (Model Context Protocol) is the open standard behind it. With a Meta Ads MCP server connected, Claude, ChatGPT or Perplexity can list campaigns, pull spend and results, create ads and change budgets on Facebook and Instagram. "Facebook Ads MCP server" names the same thing, since both platforms run on Meta's Marketing API.

Meta Ads MCP tools

The main tools your assistant calls, grouped by job, with the plan each one needs.

Create

adsap_create_campaignAll plans
Create a campaign, created paused, with a launch review first
adsap_create_ad_setsAll plans
Create one or more ad sets with targeting, budget and placements
adsap_create_adAll plans
Create an ad from a creative in your library
Single image or video on Free
adsap_create_ad_from_ig_postEarly Access
Turn an existing Instagram post into an ad

Manage

adsap_set_entity_statusAll plans
Pause or activate campaigns, ad sets and ads
adsap_update_entityAll plans
Edit budgets, names, schedules and bids
adsap_replace_ad_creativeEarly Access
Swap the creative on a live ad
adsap_manage_automation_ruleEarly Access
Write, edit or delete an automation rule
adsap_manage_ad_templateEarly Access
Create or edit an ad template

Read

adsap_list_campaignsAll plans
List campaigns with status, budget and objective
adsap_list_ad_setsAll plans
List ad sets in a campaign
adsap_get_insightsAll plans
Spend, results, CTR, CPC, CPM and ROAS for any level and date range
adsap_get_insights_breakdownEarly Access
Break results down by age, gender, placement, device or country
adsap_get_account_healthAll plans
Account status, payment, Business Manager verification, pixel health and ad volume limits
adsap_get_ad_previewAll plans
Meta's own render of an ad, per placement
adsap_get_recommendationsEarly Access
Verified alerts and findings with the money at stake
adsap_get_creative_performanceEarly Access
Hook rate, hold rate and fatigue per ad

Creative

adsap_list_creative_assetsAll plans
Browse your creative library
adsap_upload_creativeAll plans
Upload an image or video to the ad account
adsap_get_upload_statusAll plans
Check on a video while Meta encodes it
adsap_list_drive_filesEarly Access
Browse a Google Drive folder
adsap_list_dropbox_filesEarly Access
Browse a Dropbox folder
adsap_import_account_creativesEarly Access
Import images and videos already in the ad account

Targeting

adsap_search_interestsAll plans
Search Meta's interest targeting
adsap_search_behaviorsAll plans
Search behavior targeting
adsap_search_geo_locationsAll plans
Find countries, regions, cities and zip codes
adsap_get_delivery_estimateAll plans
Meta's reach estimate and audience size check for a proposed audience
adsap_list_custom_audiencesEarly Access
List custom and lookalike audiences
adsap_manage_custom_audienceEarly Access
Create, update or delete a rule-based custom audience

Job	Tool	What it does	Plan
Create	`adsap_create_campaign`	Create a campaign, created paused, with a launch review first	All plans
	`adsap_create_ad_sets`	Create one or more ad sets with targeting, budget and placements	All plans
	`adsap_create_ad`	Create an ad from a creative in your librarySingle image or video on Free	All plans
	`adsap_create_ad_from_ig_post`	Turn an existing Instagram post into an ad	Early Access
Manage	`adsap_set_entity_status`	Pause or activate campaigns, ad sets and ads	All plans
	`adsap_update_entity`	Edit budgets, names, schedules and bids	All plans
	`adsap_replace_ad_creative`	Swap the creative on a live ad	Early Access
	`adsap_manage_automation_rule`	Write, edit or delete an automation rule	Early Access
	`adsap_manage_ad_template`	Create or edit an ad template	Early Access
Read	`adsap_list_campaigns`	List campaigns with status, budget and objective	All plans
	`adsap_list_ad_sets`	List ad sets in a campaign	All plans
	`adsap_get_insights`	Spend, results, CTR, CPC, CPM and ROAS for any level and date range	All plans
	`adsap_get_insights_breakdown`	Break results down by age, gender, placement, device or country	Early Access
	`adsap_get_account_health`	Account status, payment, Business Manager verification, pixel health and ad volume limits	All plans
	`adsap_get_ad_preview`	Meta's own render of an ad, per placement	All plans
	`adsap_get_recommendations`	Verified alerts and findings with the money at stake	Early Access
	`adsap_get_creative_performance`	Hook rate, hold rate and fatigue per ad	Early Access
Creative	`adsap_list_creative_assets`	Browse your creative library	All plans
	`adsap_upload_creative`	Upload an image or video to the ad account	All plans
	`adsap_get_upload_status`	Check on a video while Meta encodes it	All plans
	`adsap_list_drive_files`	Browse a Google Drive folder	Early Access
	`adsap_list_dropbox_files`	Browse a Dropbox folder	Early Access
	`adsap_import_account_creatives`	Import images and videos already in the ad account	Early Access
Targeting	`adsap_search_interests`	Search Meta's interest targeting	All plans
	`adsap_search_behaviors`	Search behavior targeting	All plans
	`adsap_search_geo_locations`	Find countries, regions, cities and zip codes	All plans
	`adsap_get_delivery_estimate`	Meta's reach estimate and audience size check for a proposed audience	All plans
	`adsap_list_custom_audiences`	List custom and lookalike audiences	Early Access
	`adsap_manage_custom_audience`	Create, update or delete a rule-based custom audience	Early Access

On Free, adsap_create_ad builds single image or video ads without a template. Carousel, Collection, Catalog and Flexible ads, and templates, need Early Access.

Prompts to try

“List my Meta ad accounts, then show last week's spend and ROAS for each active campaign.”
“Build a sales campaign with two ad sets, one for France and one for Germany, ages 25 to 44. Show me the launch review first.”
“Find Meta interests related to trail running and give me the audience size of each.”
“Which ad sets spent more than 200 euros last month with no purchases? Pause them after I confirm.”
“Show me how this ad looks on Instagram Reels.”

For launches in bulk, the same account opens in Adsap's ad sheet in the web app: one row per ad, all launched together.

Connect it to Claude, ChatGPT or Perplexity

1
Create a free Adsap account at app.adsap.ai. Open Settings, click Connect Meta and pick your ad accounts.
2
In your assistant, add a custom connector with the address https://mcp.adsap.ai/mcp.
3
Sign in to Adsap on the authorization page and click Authorize.
4
Ask your assistant to list your Meta ad accounts. If they come back, the connection works.

Claude works on every plan, including Free. ChatGPT works on paid plans, on the web, with Developer mode on. Perplexity needs Pro, Max or Enterprise.

ClaudeStep by step ChatGPTStep by step PerplexityStep by step

Screenshots and troubleshooting are in the AI Copilot setup guide.

How it works

Your assistant sends each request to Adsap's server. The server holds your Meta access token, checks that the ad account belongs to your workspace, shows you a preview for any write, then calls Meta's Marketing API. Each action lands in your workspace's audit log. The assistant never sees the token.

Meta's official Ads MCP server or Adsap?

Meta runs a free, official Meta Ads MCP server at mcp.facebook.com/ads. It suits one account, reporting and a few edits a week. Adsap suits buyers who launch in bulk, run many accounts or want guardrails.

Feature	Meta's official server	Adsap
Manage ads from an AI assistant	Yes	Yes
Preview before every write	No	Yes
Bulk ad sheet in a web app	No	Yes
Google Drive and Dropbox uploads	No	Yes
Price	Free	Free plan, or $29 a month plus tax

The full comparison, row by row

Guardrails on every write

Paused by default. Every campaign, ad set and ad the assistant creates starts paused.
Preview first. Each write shows what will change before anything reaches Meta.
One audit log. Actions from the assistant and from the web app land in the same log.
Pacing. A conversation gets a warning near 40 calls to Meta and stops at 60. Reads are capped at 200 and writes at 50 per 5 minutes.
You control access. Remove the connector in your assistant's settings at any time.

How the guardrails work

Plans

The Free plan costs $0 with no card: one Meta ad account, reads, single image and video ads, and 10 tasks a month. Early Access, at $29 a month plus tax, opens every tool and every ad format with no task limit. See pricing.

Questions

Yes, more than one. Meta publishes an official, free Ads MCP server at mcp.facebook.com/ads. Adsap runs another at https://mcp.adsap.ai/mcp. It adds a preview before every write and an audit log. It also uploads creatives from Google Drive and Dropbox, and its web app has a bulk ad sheet.

Yes. Facebook and Instagram ads both run on Meta's Marketing API, so a Meta Ads MCP server covers both. Meta's official one lives at mcp.facebook.com/ads, and Adsap's at https://mcp.adsap.ai/mcp.

Create a free Adsap account and connect Meta under Settings. In Claude, add a custom connector with the address https://mcp.adsap.ai/mcp and sign in to Adsap. Then ask Claude to list your Meta ad accounts. It works on every Claude plan, including Free.

Step by step: Meta Ads in Claude

Yes. It is a program running on a server that answers your assistant's tool calls. Adsap runs it for you, so you install nothing on your computer.

No. You connect Meta inside Adsap with Facebook Login for Business, then sign in to Adsap from your assistant. Adsap holds the token, and the assistant never sees it.

No. Everything it creates starts paused, and each write shows a preview first. An ad goes live only when you ask for it.

Yes. One connector at https://mcp.adsap.ai/mcp covers Meta Ads and Google Ads.

Google Ads MCP server

Also on the same connector: Google Ads MCP server.

Connect Meta Ads to your assistant in four steps

Start on the Free plan with no card, or take Early Access at $29 a month plus tax for every tool.