Best Practices

Guidelines for launching, testing and scaling campaigns.

Budget Guidelines

At least $5/day per ad set for Leads, $10/day for Sales.
CBO with at least $100/day works well for 8-12 ad sets.
Wait until the ad set leaves the learning phase (about 50 results within a week) before judging it.

Start with 3-5 creative variants per campaign.
Test one variable at a time (creative, headline, audience) so you know what moved the result.
Use separate ad sets for clean A/B tests so each variable gets its own budget.
Review performance breakdowns by age, gender, platform, and device to see what works.

Prepare videos in more than one aspect ratio: 4:5 or 1:1 (Feed), 9:16 (Stories/Reels), 16:9 (In-stream).
Use 3-5 headline variants and 2-3 primary text variants per creative.
Include a clear call-to-action that matches your objective.
Refresh creatives every 2-4 weeks to avoid fatigue. Watch frequency and CTR trends on the Performance Dashboard.

Find your top-performing ads on the Performance Dashboard and raise their budget gradually.
When a creative performs well, duplicate it with slight variations to extend its life.
Check performance weekly to spot trends and early signs of fatigue.
Use the AI copilot in Claude, ChatGPT or Perplexity to pull insights and compare campaign performance.

Use clear naming conventions to keep campaigns organized in both Adsap and Meta Ads Manager.
Save recurring settings as an Ad Template for quick reuse.
Reuse a Meta saved audience you have tested before to speed up new campaign setup.

Wrong objective: Do not use Traffic when you want conversions. Use Sales or Leads.
Mismatched result metric: Do not set your result metric to something different from your actual goal.
Editing during learning: Do not change campaigns during the learning phase (first ~50 conversions).
Forgetting to activate: Adsap publishes every campaign paused by default. Activate them from the performance dashboard or the AI Copilot after publishing.