Create Google Ads search campaign (adsap_google_create_search_campaign)
Platform: Google Ads · Read or write: Write · Plan: All plans · Consumes a task: Yes · Preview supported: Yes
What it does
Creates a full Google Search campaign in one request: budget, campaign, location and language targeting, an ad group, keywords and a responsive search ad. The campaign is always created paused, so nothing spends until you activate it. Ask for a preview first: Google validates the whole plan without creating anything.
Parameters
Descriptions are shortened from the tool schema. Your assistant sees the full text.
| Name | Type | Required | Description |
|---|---|---|---|
ad_account_id | string | Yes | Bare 10-digit Google Ads customer ID (from adsap_google_list_ad_accounts). No dashes, no act_ prefix. |
campaign | object | Yes | |
campaign.name | string | Yes | |
campaign.daily_budget | number | Yes | Daily budget in the ACCOUNT CURRENCY as a plain number (e.g. 12.50): NOT micros, NOT cents. |
campaign.bidding_strategy | one of auto, maximize_conversions, target_spend | No | ’auto’ (default) picks by preflight: maximize_conversions when conversion actions exist, else target_spend (Maximize Clicks). Set explicitly to override. |
campaign.search_partners | boolean | No | Also serve on Google search partner sites. |
campaign.display_network | boolean | No | Also serve on the Google Display Network. |
campaign.asset_automation | object | No | Optional per-type opt-in/out of Google’s asset automations at create (e.g. {TEXT_ASSET_AUTOMATION: ‘OPTED_OUT’} stops Google generating extra RSA text). Search accepts ONLY these two types (GENERATE_IMAGE_ENHANCEMENT is rejected by Google on Search: probe-verified). Absent = Google defaults. |
geo | object | Yes | |
geo.location_ids | array of string | Yes | Geo target constant ids to TARGET (from adsap_google_search_geo_targets). |
geo.negative_location_ids | array of string | No | Geo target constant ids to EXCLUDE. |
language_ids | array of string | No | Language constant ids. No default. Google removes language targeting from Search campaigns in late September 2026 (ads then match on the language of the ad itself). |
ad_group | object | Yes | |
ad_group.name | string | Yes | |
ad_group.keywords | array of object | Yes | Search keywords with match types. |
ad_group.negative_keywords | array | No | |
rsa | object | Yes | |
rsa.headlines | array of object | Yes | 3-15 unique headlines, each <=30 characters. |
rsa.descriptions | array of object | Yes | 2-4 unique descriptions, each <=90 characters. |
rsa.final_url | string | Yes | |
rsa.path1 | string | No | Display-URL path segment (<=15 chars). |
rsa.path2 | string | No | Second path segment (<=15 chars, requires path1). |
dry_run | boolean | No | Preview only: the request is validated and the resolved payload returned, nothing is created or changed. |
Example prompts
- “Preview a Google Search campaign for my trail shoes at 50 dollars a day, targeting France, with these 10 keywords.”
- “Create the Search campaign we just previewed.”
- “Build a Search campaign for ‘emergency plumber Boston’ with a responsive search ad and Maximize Clicks bidding.”
Notes
With bidding set to auto, the tool picks Maximize Conversions when the account has conversion actions, otherwise Maximize Clicks with a warning. Google removes language targeting from Search campaigns in late September 2026.
Related tools
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Guide
Read Google Search campaigns for the workflow around this tool, and the Tool reference for every tool.
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