Google conversions by action (adsap_google_get_conversion_breakdown)
Platform: Google Ads · Read or write: Read · Plan: Early Access · Consumes a task: No · Preview supported: No
What it does
Splits a Google Ads account’s conversions by conversion action, such as purchase, lead or phone call, instead of one lumped total. Each row shows all conversions, bidding conversions, value, view-through conversions and share of the total. You can view it per account or per campaign.
Parameters
Descriptions are shortened from the tool schema. Your assistant sees the full text.
| Name | Type | Required | Description |
|---|---|---|---|
ad_account_id | string | Yes | Bare 10-digit Google Ads customer ID (from adsap_google_list_ad_accounts). No dashes, no act_ prefix. |
level | one of account, campaign | No | ’account’ = one row per conversion action for the whole account (default). ‘campaign’ = one row per campaign x conversion action. Passing campaign_id implies ‘campaign’. |
date_preset | one of today, yesterday, last_7d, last_14d, last_30d, this_month, last_month | No | Date range preset (default last_30d). Ignored when date_from/date_to are set. |
date_from | string | No | Custom range start, YYYY-MM-DD. Use with date_to. |
date_to | string | No | Custom range end, YYYY-MM-DD. Use with date_from. |
campaign_id | string | No | Restrict to one campaign (numeric id from adsap_google_list_campaigns). Forces campaign level. |
limit | number | No | Max rows returned, ordered by all_conversions descending. Rows are (campaigns x conversion actions) aggregated over the whole range, so the default covers almost every account. |
Example prompts
- “Which conversion actions is my Google Ads account actually getting this month?”
- “Why is All conversions so much higher than Conversions in my account?”
- “Break down conversions by action for my Search campaign over the last 30 days.”
Notes
Google does not report cost split by conversion action, so there is no spend or CPA column here. Use the insights report for cost.
Related tools
adsap_google_list_conversion_actions: List a Google Ads account’s conversion actions (name, type, category, status, primary-for-goal, counting type, origin).
Guide
Read Insights and reporting for the workflow around this tool, and the Tool reference for every tool.
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