Create Google Ads Demand Gen campaign (adsap_google_create_demand_gen_campaign)

Platform: Google Ads · Read or write: Write · Plan: Early Access · Consumes a task: Yes · Preview supported: Yes

What it does

Creates a full Demand Gen campaign in one request: budget, campaign, an ad group with channel controls, ad group level location and language targeting, and one ad. The ad is either an image ad or a YouTube video ad. The campaign is always created paused. Ask for a preview first.

When to use it

• Use it for a new campaign on YouTube, Discover, Gmail, Maps and the Google Display Network. The campaign carries one image ad or one YouTube video ad.
• For an image ad, upload the images first with adsap_google_upload_asset and pass the asset IDs. A video ad takes YouTube video IDs and 1 to 5 long headlines.
• Pick surfaces with ad_group.channels: either a strategy or a selected set, never both. With neither, the ad group uses ALL_CHANNELS.
• Locations and languages are applied on the ad group, not on the campaign. With no language_ids, the tool targets English (1000).
• It supports a preview call. With dry_run set to true, Google validates the plan, nothing is created, and no task is used.

Worked example

You ask

“Preview a Demand Gen campaign in account 1234567890 for the summer collection. 20 a day, France, YouTube feed and Discover only, with the three images I uploaded.”

The assistant calls adsap_google_create_demand_gen_campaign

{
  "ad_account_id": "1234567890",
  "campaign": { "name": "Summer collection, Demand Gen", "daily_budget": 20 },
  "geo": {
    "location_ids": ["2250"]
  },
  "ad_group": {
    "channels": {
      "selected": { "youtube_in_feed": true, "discover": true }
    }
  },
  "ad": {
    "ad_type": "multi_asset",
    "final_url": "https://www.example.com/summer",
    "business_name": "Example Store",
    "headlines": ["Summer Collection Is Here"],
    "descriptions": ["New styles for warm days. Free returns for 30 days."],
    "logo_asset_ids": ["30000000001"],
    "landscape_image_asset_ids": ["30000000002"],
    "square_image_asset_ids": ["30000000003"]
  },
  "dry_run": true
}

Adsap returns

The field names are the ones Adsap returns. The values are examples.

{
  "ok": true,
  "dry_run": true,
  "platform": "google",
  "action": "create_demandgen_campaign",
  "plan": {
    "campaign": {
      "name": "Summer collection, Demand Gen",
      "status_at_create": "PAUSED",
      "daily_budget": 20,
      "bidding_strategy": "maximize_clicks",
      "target_cpa": null,
      "target_roas": null
    },
    "geo": {
      "location_ids": ["2250"],
      "negative_location_ids": []
    },
    "language_ids": ["1000"],
    "ad_group": {
      "name": "Summer collection, Demand Gen - ad group",
      "channels": "youtube_in_feed+discover",
      "optimized_targeting": true
    },
    "ad": {
      "ad_type": "multi_asset",
      "final_url": "https://www.example.com/summer",
      "business_name": "Example Store",
      "headlines": 1,
      "long_headlines": 0,
      "descriptions": 1,
      "logos": 1,
      "landscape_images": 1,
      "square_images": 1,
      "portrait_images": 0,
      "tall_portrait_images": 0,
      "youtube_videos": 0,
      "call_to_action": null
    },
    "operations_count": 6,
    "conversion_actions_found": 0
  },
  "bidding_strategy": "maximize_clicks",
  "google_validation": "passed",
  "warnings": [
    "This account has NO enabled conversion actions - defaulting to Maximize Clicks. Switch to a conversion-based strategy once conversion tracking is set up."
  ]
}

How to read it

plan is what Adsap would send to Google. status_at_create is PAUSED, so nothing spends yet. ad_group.channels lists the surfaces that were set to true. language_ids shows the English default, because the call sent no languages. The ad counts confirm which assets made it into the ad.

bidding_strategy shows what auto resolved to. Here conversion_actions_found is 0, so the tool picked maximize_clicks, and warnings explains it. google_validation is passed when Google accepts the plan. Otherwise it holds Google’s error message. To create the campaign, the assistant repeats the call without dry_run and gets a campaign_id and an ad_group_id back.

Parameters

Descriptions are shortened from the tool schema. Your assistant sees the full text.

Example prompts

• “Preview a Demand Gen campaign at 20 dollars a day targeting the UK, YouTube and Discover only, with these images.”
• “Create a Demand Gen video campaign using my YouTube video and these five headlines.”
• “Create the Demand Gen campaign we just previewed.”

Notes

The daily budget floor is 5 in the account currency. Target ROAS needs conversion history or Google rejects it. Set display to true in the channel selection to reach the Google Display Network.

Related tools

• adsap_google_create_app_campaign: Create a complete Google App campaign in ONE atomic request: budget, campaign (ALWAYS created PAUSED: activate later with…
• adsap_google_create_display_campaign: Create a classic standalone Google Display campaign in ONE atomic request: budget, campaign (ALWAYS created PAUSED: activate later with…
• adsap_google_create_pmax_campaign: Create a complete Google Ads Performance Max campaign in ONE atomic request: budget, campaign (ALWAYS created PAUSED: activate later with…
• adsap_google_create_search_campaign: Create a complete Google Ads Search campaign in ONE atomic request: budget, campaign (ALWAYS created PAUSED: activate later with…
• adsap_google_create_shopping_campaign: Create a complete standard Google Shopping campaign in ONE atomic request: budget, campaign (ALWAYS created PAUSED: activate later with…
• adsap_google_list_campaigns: List Google Ads campaigns in a Google Ads account (cache-first; auto-refreshes from Google when the cache is missing or older than 1 hour).

Guide

Read Demand Gen campaigns for the workflow around this tool, and the Tool reference for every tool.

The Google Ads MCP server  page shows how to connect Google Ads to Claude, ChatGPT or Perplexity.