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Tool referenceList Google conversion actions

List Google conversion actions (adsap_google_list_conversion_actions)

Platform: Google Ads · Read or write: Read · Plan: All plans · Consumes a task: No · Preview supported: No

What it does

Lists the conversion actions in a Google Ads account: name, type, category, status, whether it is primary for a goal, and how it counts. Check it before you create a campaign that bids on conversions. It is also the first stop when conversions stop tracking.

Parameters

Descriptions are shortened from the tool schema. Your assistant sees the full text.

NameTypeRequiredDescription
ad_account_idstringYesBare 10-digit Google Ads customer ID (from adsap_google_list_ad_accounts). No dashes, no act_ prefix.
include_removedbooleanNoAlso list REMOVED conversion actions (default false).

Example prompts

  • “What conversion actions are set up in my Google Ads account?”
  • “Do I have a primary purchase conversion enabled before I launch a Maximize Conversions campaign?”
  • “Why are my Google conversions not tracking?”

Notes

Maximize Conversions and target CPA need at least one enabled primary conversion action. Target ROAS also needs conversion value history.

Guide

Read Insights and reporting for the workflow around this tool, and the Tool reference for every tool.

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